The Marketing Intelligence Stack connects your ad platforms, email tools, CRM, and customer journey data into a single, unified attribution model. You finally see exactly which campaigns produced revenue — not just clicks, not just leads, but actual closed deals with dollar values attached.
Last-click attribution has been lying to your team for years. Aria builds a true multi-touch attribution model that shows every touchpoint in the customer journey — from the first ad impression to the signed contract — and assigns credit proportionally based on actual influence.
Your marketing team stops defending budget with vanity metrics and starts speaking the language of the CFO: cost per acquired customer, payback period, channel ROI, and revenue influenced by marketing. Every campaign. Every dollar. Fully accountable.
Multi-touch attribution model that follows every lead from first touch to closed deal. No more guessing which channel deserves credit — see the actual path every customer took.
AI-powered budget reallocation recommendations based on which channels are generating actual revenue, not just traffic. Shift spend toward what works before the next budget cycle.
Score incoming leads by conversion likelihood based on channel, content consumed, and ICP match. Sales gets better leads. Marketing knows which campaigns produce them.
Marketing data doesn't live in a dashboard that only the marketing team sees. In Aria, marketing attribution flows directly to Sales, Finance, and Customer Success — giving every team the context they need to do their jobs.
Every lead that hits the CRM carries full attribution data. Sales reps know which campaign created the lead, what content they engaged with, how many touches it took, and how similar leads have converted historically — before the first call.
Ad spend flows directly to Finance alongside revenue attribution data. Marketing budget vs. revenue generated is a live comparison — not a quarterly review. Finance can see exactly what marketing spend is producing in real time.
Customer journey data from Customer Success feeds back to Marketing. Which customers became advocates? Which segments churn? Marketing uses this to refine targeting and build campaigns that attract the right customers — not just any customers.
Every campaign has a live pipeline view — how many leads it generated, how many are in active deals, and what revenue is attributed to it. No more "we generated 500 leads" without knowing what happened to them.
Aria pulls data from every channel your marketing team uses — and builds one unified attribution model across all of them.
Data flows out to Sales and Finance. Signal comes back from Customer Success. Every dollar of spend has a story — and Aria tells it.