The Customer Success Stack connects your support platform, CRM, product usage data, and communications into a single health intelligence layer. Every customer has a live health score. Every interaction is analyzed for sentiment. Every signal — whether it's a surge in support tickets, declining product usage, or a contract coming up for renewal — is surfaced before it becomes a problem.
Retaining a customer costs a fraction of acquiring a new one. But most CS teams are still operating reactively — responding to churn after it happens rather than preventing it before it does. Aria changes the model entirely. Your CS team works from a risk-prioritized list of accounts that need attention right now, not a giant spreadsheet of every customer.
And expansion revenue — upsells and cross-sells to existing customers — gets identified automatically. The customers who are ready to grow with you are flagged and handed to Sales before the renewal conversation even starts.
AI-powered churn risk scoring based on usage patterns, support history, sentiment signals, and engagement trends. At-risk customers surface automatically — before they send the cancellation email.
Every support ticket, email thread, and inbound call analyzed for customer sentiment in real time. Frustrated customers flagged immediately. Positive sentiment identified for case studies and advocacy programs.
Composite health scores built from product usage, support load, payment history, NPS, and engagement signals. Every customer ranked so your CS team works the right accounts first.
When Customer Success is live in Aria, churn risk signals flow to Sales for renewal prioritization. Expansion opportunities flow to Sales for upsell. Payment issues flow to Finance. Support overload flows to Communications for routing.
Account health scores flow directly to Sales. Customers with high health scores and low utilization of add-on features are flagged as expansion opportunities — with context on what they're using, what they're not, and what an upsell conversation might look like.
Upcoming renewals, expansion deal values, and churn risk adjustments flow from Customer Success to Finance. Revenue retention modeling is always current. Finance sees the at-risk ARR in real time — not at the end of the quarter when it's too late to act.
Highly satisfied customers — identified by health scores and NPS — are flagged to Marketing for case study, reference, and advocacy program outreach. Your best customers become your best marketing assets, automatically identified.
Inbound support calls from Communications are matched to customer health profiles. A customer calling for the third time this month triggers an automatic health review. A call with negative sentiment flags the account for priority CS outreach — before the customer escalates.
Aria connects your support desk, CRM, product analytics, and NPS tools into a single customer health intelligence platform.
Customer Success data drives expansion opportunities in Sales, renewal forecasts in Finance, advocacy programs in Marketing, and support routing in Communications.